'resilience outreach' owned by mat pearson
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'resilience outreach' owned by mat pearson |
website design
logo development
marketing strategy
slogan creation
copywriting
instagram creation
linktree creation
hashtag analysis
facebook creation
SEO marketing
Building an online presence can be a challenging task, especially for someone as dedicated to their mission as Mat Pearson, the founder of Resilience Outreach. For years, Mat had been deeply committed to his work, offering essential NDIS support services, including STA support (respite care), family coaching, substance abuse recovery coaching, community engagement, and independent living skills coaching. However, when it came to creating an online presence, Mat felt lost and unsure of where to begin…that’s when he approached me to help bring Resilience Outreach into the digital age!
I started by creating a professional yet user-friendly website through Squarespace, providing Mat with a comprehensive platform that effectively communicates his mission and the diverse services his organization offers. But the transformation didn’t stop there. I also established and launched Instagram and Facebook pages to help Mat connect with a broader audience and engage with the communities he’s passionate about supporting.
One of the standout elements of this project was the logo development. With minimal direction from Mat—just a preference for the color blue—I crafted a logo that perfectly encapsulates the essence of Resilience Outreach, giving the brand a strong visual identity. Additionally, I came up with the slogan "Empowering Every Ability, Every Step Of The Way," which captures the heart of what Resilience Outreach stands for and resonates deeply with its mission.
In addition to the website and social media setup, I provided a wide range of other services, including copywriting & the development of a consistent tone of voice that resonates across all platforms. I conducted a thorough hashtag analysis, crafted a comprehensive marketing strategy, and implemented SEO marketing to ensure Resilience Outreach stands out online.
The site is also designed with accessibility in mind, ensuring that it caters to users of all abilities. Through these efforts, Resilience Outreach now has a robust online presence that not only reflects the incredible work Mat does but also empowers him to reach and support even more people in need.
I designed a comprehensive and user-friendly website for Resilience Outreach using Squarespace, meticulously tailored to meet the unique needs of the business and its diverse clientele. The site features intuitive navigation, clean visuals, and accessible design, making it easy for users to find essential information and engage with Mat’s services.
Beyond the services page, I incorporated additional features to enhance user engagement and trust.
A gallery page that showcases images that highlight the impactful work
A testimonials page that features client stories to build credibility and connect with potential clients on a personal level
A FAQs page addresses common questions, making it easier for users to find answers quickly
The ‘Our Story’ page provides a narrative of Mat’s journey, the mission behind Resilience Outreach, and the values that drive the business.
To ensure seamless communication, I included a contact form, allowing visitors to easily reach out for inquiries or to book services.
The site is also designed with accessibility in mind, ensuring that it caters to users of all abilities. By incorporating SEO best practices, I optimized the site to rank well in search engines, driving more traffic and visibility. Additionally, the backend of the site is simplified, allowing Mat to easily manage and update content without the need for extensive technical knowledge. This comprehensive approach not only enhances the online presence of Resilience Outreach but also empowers Mat to connect more effectively with his audience and expand the reach of his invaluable services.
