'mother in touch' owned by leanne trevor
|
'mother in touch' owned by leanne trevor |
copywriting
bio creation
tone of voice
website design
ebook creation
instagram audit
content creation
hashtag analysis
marketing strategy
SEO marketing
Navigating the online business world can be challenging, especially when working with third-party service providers. Leanne Trevor, the dedicated founder of 'Mother In Touch,' a Melbourne-based baby sleep consulting service, unfortunately experienced this firsthand. Leanne had been working with an overseas SEO-focused website development company for years, but the costs were not aligning with the value she was receiving. She wanted to showcase all things ‘Mother in Touch’, which includes home visits, phone consultations, and sells sleep eBook programs to support new parents with newborn babies right through to toddlers.
When I transitioned Leanne from the complex WordPress platform to the more user-friendly Squarespace she noticed a huge difference. This change resulted in a website that is easier to manage and more appealing to her clients & has made her online presence not only more effective but also more accessible to her customers.
In addition to the website overhaul, I completely relaunched Leanne’s Instagram through my social media management service. This included an Instagram audit, copywriting, bio creation, engaging content creation, and a detailed hashtag analysis. The result was a revitalized social media presence that better reflects the ‘Mother In Touch’ brand and effectively reaches her target audience. I also developed a comprehensive marketing strategy that includes effective SEO practices, setting 'Mother In Touch' on the path to greater visibility and success.
Now, Leanne’s business is not only flourishing online but also providing a seamless experience for the parents she supports.
When I transitioned Leanne from the complex WordPress platform to the more user-friendly Squarespace, she noticed a significant difference right away. The new platform offered her a much simpler, more intuitive interface that allowed her to easily make updates and manage her content without the need for constant technical support. This shift not only empowered Leanne to take greater control over her website but also led to a more streamlined and cohesive online presence.
The website itself became more visually appealing, with a modern design that better reflects the 'Mother In Touch' brand. Customers now enjoy a smoother, more user-friendly experience, which has translated into increased engagement and satisfaction. The improved site structure, combined with a focus on accessibility, has made it easier for clients to find the information they need and connect with Leanne's services.
Overall, this change has made Leanne's online presence far more effective and accessible, ensuring that her website is a true asset to her business.
In addition to the website overhaul, I took charge of relaunching Leanne’s social media presence, giving her Instagram a complete transformation through my social media management service. We started with an indepth Instagram audit, where I assessed her current following, engagement rates, and content performance. Based on this analysis, I developed a targeted content strategy that not only aligned with her brand's tone of voice but also resonated with her target audience.
Each post was carefully curated to reflect the nurturing and supportive essence of ‘Mother In Touch,’ with a consistent aesthetic that ties back to her brand’s identity. Alongside this, I conducted a thorough hashtag analysis to boost visibility and ensure her posts reached the right audience, leading to increased engagement and follower growth.
But the transformation didn’t stop there. I also gave her Linktree a much-needed facelift, ensuring it was not only visually appealing but also fully aligned with her brand. The revamped Linktree now offers a clean, organized interface that guides users effortlessly to key resources, including her consultation booking page, eBooks, and social media channels. This enhancement has made it easier for clients to access all of Leanne's offerings from a single, streamlined hub.
Together, these efforts have revitalized Leanne’s social media presence, turning it into a powerful tool for connecting with her audience, driving traffic to her website, and ultimately growing her business.